Digital marketing has to be an indispensable part of the marketing strategy for any hotel business in the current technology era. In this article, we have compiled the top digital marketing trends in the hospitality industry in 2024 and beyond. The Covid 19 pandemic has led to a huge reshuffle and the hospitality industry needs these tools and techniques more than ever in the post covid pandemic world.
In 2024, the hospitality industry is navigating a dynamic landscape shaped by evolving digital marketing trends that redefine customer engagement and brand visibility.
As technology continues to advance, hoteliers and travel businesses are leveraging innovative strategies to stay ahead of the competition.
Let’s Explore the top digital marketing trends shaping the hospitality sector this year by summing up a few key ones here:
- Immersive Content Experiences: Engaging customers through virtual and augmented reality experiences to showcase hotel amenities and destinations.
- Voice Search Optimization: With the rise of smart devices, optimizing content for voice search enhances user experience and accessibility.
- Personalized Customer Journeys: Utilizing data analytics to create tailored marketing campaigns, personalized offers, and targeted recommendations.
- Sustainable and Eco-friendly reachouts: Appealing to eco-conscious travellers by promoting sustainable practices and environmental initiatives.
- Social Media Commerce: Leveraging social media platforms for direct bookings, integrated chat functionalities, and seamless customer interactions.
- Artificial Intelligence (AI) Chatbots: Enhancing customer service through AI-powered chatbots to provide instant responses and streamline guest communication.
In our earlier article, we have covered some of the best tools and marketing strategies for the hotel industry. Let’s get on with the top hospitality digital marketing trends now.
In the past years, we have seen a greater prominence of a lot of advanced digital marketing techniques. These include:
- Marketing automation
- Structured data & semantics
- Live streaming, chatbots
- Artificial intelligence
- Personalised services
- Mobile-first strategy
- Greater use of analytics
- Big Data and the Internet of Things
A lot of these are trending in our hospitality world and are extremely relevant to the hospitality and travel industry.
Let’s now cover the top trends in digital marketing relevant to the hospitality industry in further detail.
Automation of Marketing through Digital Marketing Tools
We entered the digital era years ago but the magnanimity of digital marketing was not realised by hospitality businesses until the last decade. From 2019 or even before that, almost every hotel business was investing wisely in hospitality digital marketing tools. This has helped them get a competitive advantage over competitors.
Technology has made things simpler for hospitality organisations.
A lot of hotel management software now runs most of your Hotel business. A hotel manager relies on technology right from reservations to check out and everything in between.
Here’s what you can achieve by automating some or most of your marketing activities.
It is, however, crucial to understand that technology is not just to impress. It should definitely add value and thus regular monitoring and evaluation of the automated marketing activities are crucial.
In this post, we have focused on Digital Marketing strategies for the hospitality industry. A focus only on hospitality digital marketing trends was long due. However, these strategies apply to organisations across industries.
Digital marketing would be key to the success of the hotel industry and the hospitality and travel industry on the whole.
A lot of studies reveal a few crucial things which we can relate to the hospitality and travel industry.
- Consider the fact that the behaviour of 1 billion people is going to be altered in the coming years. Without a proper digital media strategy, a lot of hospitality businesses may find themselves struggling in a couple of years.
- Another fact reveals that 100 million people will shop in augmented reality by the end of 2024 and digital media giants will play a key role in shaping consumer behaviour.
- Blockchain, the Internet of Things, and Artificial Intelligence are set to gain prominence and will dictate a lot of digital marketing trends in the hospitality industry and elsewhere.
If these numbers don’t get the hotel managers excited about pumping some fresh energy into their digital media strategy then what will?
Content Marketing and SEO
The importance of digital marketing is immense for the success of any hospitality organisation. Digital marketing for hotels would hold the key to sustained competitive advantage in 2024 and beyond. Content marketing is a key digital marketing strategy for the hotel industry.
As a business, you need to be present on the World Wide Web and that too in style. Content marketing for your hotel is one of the key digital marketing trends in the hospitality industry. The types of content for hotels can be in various forms, some of which are mentioned below.
- Social Media Post
- Press Releases
- Video Content
- Instagram Reels
Search engine strategy (SEO) is not a completely technical thing anymore. It’s more about doing things the right way to suit your target audience.
Digital marketing strategy for the hotel industry now relies a lot on carefully created content and its promotion.
The hospitality industry is extremely competitive. Every customer is vying for better deals for them.
It is thus important to engage with customers in a positive manner. Content marketing is one of the most important ways to engage with existing and new customers.
A lot of top hospitality companies use a mix of content, images, and videos to leave a long-term impact on existing and potential customers.
Well, what they do is backed by a lot of research.
Mobile websites have been important for many years now. No hotel digital marketing strategy is complete without a mobile-first strategy.
With Google promoting AMP and Core web vitals for speed, it is more important than ever to optimise the website for speed and mobile users.
However, a fast website is not a delight anymore for customers. Customers expect an extremely interactive and lightning-fast mobile website.
A great mobile website would definitely increase direct bookings of hospitality organisations dramatically.
A great mobile strategy would also do wonders for your profitability.
Do you know how a lot of websites lose on a slow and irrelevant mobile website?
According to research by ThinkwithGoogle, a slow website can deflect your potential customers to the competitor’s hospitality business.
How so? Check the increase in bounce or leaving rate of the customer with decreasing mobile website speed.
Moreover, the millennials are on mobile and so are most travellers.
Your mobile website is going to be your brand in the future.
Thus the mobile-first strategy is crucial to support your overall digital marketing strategy. The speed of your website is crucial. If your website is built using a CMS like WordPress, it is equally important to check the website and server speed.
The importance of digital marketing in the hospitality industry is huge and going mobile is the way forward for success.
Artificial Intelligence (AI) and Machine Learning in Hospitality
Digital marketing for hotels and all hospitality organisations must be reliant on advanced technology.
Artificial Intelligence in the Hospitality industry will be a game-changer in the coming years for sure.
The use of AI certainly is one of the topmost digital marketing trends in the hospitality industry in 2024 and beyond.
The key to using AI is that it can understand the human context. The computer algorithm can enhance its capabilities as well as update and improve itself.
Machine learning is pretty much similar to AI which is the advanced version.
AI can dramatically change the game of digital marketing in the hospitality industry.
Well, the whole idea of marketing is to attract and retain customers. AI would help automated systems target individuals.
The marketing efforts can be extremely personalised and dynamic with the use of AI. Can the hospitality industry ask for more?
Other trends using Big Data/Data Analytics and the Internet of Things
The future is exciting for digital marketing for hospitality managers.
Big Data is making big strides in every digital media strategy. Digital marketing in hospitality is becoming more and more important. Big Data and Data analytics are going to help big time in winning a customer by impacting customer touch points.
Think of the impact of data analytics in the hotel industry on digital marketing strategy.
Data analytics can go hand in hand with AI to help understand the customers even better than the customers do themselves. The idea is to provide the service which the customer is about to think of.
We have already moved to a digital age. The impact of IoT on Digital Marketing is going to be huge as well in terms of enhancing customer experience, digital personalisation, connecting the physical and digital world, and more.
If you are looking for more Hotel Marketing Trends to Watch in 2024: The article from Cvent Blog explores various trends impacting the hospitality industry in 2023 and into 2024. It covers topics such as rising costs, heavy workloads, content marketing, social media, influencer marketing, personalization, and more.
Here you go. Over to the hospitality superstars now to make your digital marketing strategy shine. Digital marketing is not only a buzzword today. Digital marketing is reshaping the hospitality industry by changing the dynamics of consumer behaviour, revenue management, and profitability.
We mentioned a few of the top digital marketing trends in the hospitality industry in 2024 while quickly touching on a few of the tools and techniques. Stay ahead in the digital landscape by incorporating these trends into your hospitality marketing strategy, ensuring a competitive edge in attracting and retaining guests.
Your competitors are automating a lot of their digital marketing efforts already to focus on revenue generation and other meaningful tasks.
It’s time all hotel businesses embrace technology to raise their digital marketing efforts a notch higher.