The Hospitality industry is all about care and service. Taj Hotels have always strived to be better than the best in terms of superior hospitality. Indian Hotels Company Ltd recently revealed its new notion known as Tajness, which promises to offer sincere care.
The company, which operates the chain of Taj group of hotels, said Tajness was developed out of what the company was.
According to Rakesh Sarna, managing director and chief executive, the Brand Taj has enormous equity, and the company didn’t want to waste the advantage.
He said both care and sincerity would be highly stressed through its new brand promise, and Tajness will be shown in various forms – be it taste, feel, touch or smell.
Taj hotels seem to have perfected their craft of providing an unparalleled hospitality experience which you can feel even with your eyes closed.
They, definitely seem to have mastered the art of Service in the Hospitality industry.
They have given this a name – ‘Tajness’.
If you belong to the Indian subcontinent, you would have heard of Taj at some point in time. If you are a hospitality professional or a travel enthusiast, then you already have a bit of Tajness in you.
For our Global readers- Taj group is known for its 5-star properties in exotic locations in India.
With a lot of signature properties like Taj Mahal Palace in Mumbai, Taj Lake Palace in Udaipur, Taj Falaknuma Palace in Hyderabad among others, the Tajness experience will be an icing on hospitality cake offered by Taj group.
Some of the Hotels and resorts of Taj are converted from iconic landmarks.
For those who want to know the difference between these various stars of Hotels, please read our Hotel star rating guide.
Tajness by Taj is a new concept to reflect on the culture of Taj built over decades of providing luxury hospitality services.
Taj Falaknuma Palace- Image courtesy Taj Hotels
What is Tajness Experience?
Tajness is the Legendary Hospitality by Taj.
It would include a lot of things.
For example, Indian Hotels Company will offer uniformity regarding music and fragrance in all its properties.
Hotels, roughly 100 total, will be treated with jasmine. There will also be some signature meals available along the hotel brands, which include Gateway and Vivanta.
Some Yoga, some wake up rituals along with a bit of Indian taste and culture to go along with it.
The experience will have a unique sense of hospitality services by the Taj Group of hotels which will be unique in all Taj properties.
So wherever you go, you will have a bit of Tajness to carry with you even after you have checked out.
This can be experienced all across India at over 100 locations.
Sarna said the concept would be revealed at all Taj properties by end of 2017.
Tajness experience would be unique- Image by Indian Express
The idea is to redefine the customers’ experience in all properties and offer uniformity in quality, feel and look of the service.
For the change to occur, the company is committed to impeccable staff training for ‘Tajness’ to succeed at all Taj Properties.
Sarna said the company will focus on counselling, not necessarily training so they can take pride in the company and feel like they own a piece of it. Staff should know what their roles are, he said.
Tajness- Redefining experience of sincere care
Alchemist Brand Consulting is a strategic advisory firm.
And, according to its managing partner and founder Samit Sinha, Tajness was an excellent notion. Sinha said when it comes to the hospitality industry, experience in totality is what matters.
There are various touch points – stationary, food, processes, linen – all of them work together. Each element offers a unique feel. It’s what makes a brand.
Should Taj use the visual, sensory and olfactory features, it will ensure that this experience is different from other experiences hotels offer.
Taj properties have several iconic properties in India and are by far the most trusted hospitality brands in India with competition from Oberoi Hotels, ITC and the Leela Group.
Tajness would help Taj Hotels Group to fortify their existing base and even encroach on the customer base of competitors.
‘Tajness’, should it succeed, will be more than just a catchphrase.