Love for Boutique Hotels has been on a high over the years. This global phenomenon is most apparent in smaller US towns. Boutique Hospitality Management is indeed a new craze now around the globe. After the Covid Pandemic induced lull, the Boutique Hospitality business is back in full swing and is being loved by tourists all around the world.

Boutique Hospitality is not something new to the hospitality industry. “Boutique” is a word that adds creativity and variety to the hotel industry.

Boutique Hotels have acknowledged that there is a big market to explore in the smaller US cities and the Tier 2 cities around the world.

Boutique Hospitality Management a key Hospitality trend in 2017

Boutique hospitality gained popularity in the 1990s, and the trend has steadily gained momentum over the years. One of our earliest posts has covered Boutique Hotel Concept in detail.

After years of experimenting, it is safe to say that the lodging and hospitality industry has finally figured the trend out, which has ushered in a new era of boutique hotels that go far beyond cool interiors.

In the past few years, major hotel groups such as Marriot, IHG, and Shangri-La have invested heavily in boutique hospitality management, which has facilitated the rolling out of unique boutique brands.

The Millennial segment has also played a huge role in ensuring the success of the trend owing to the curation of information, as well as the convenience offered by technology.

As such, boutique hotels speak to how people want to travel now; they offer more than just a place to say. They offer experience as well, which is priceless.

Here is what can be expected through Boutique Hospitality management in 2023 and beyond.

Searching on Google will get you hundreds of companies offering Boutique Hospitality Management along with hundreds of jobs in this area. So, the demand is high and thus more opportunities in the field.

A snapshot below.

Boutique Hospitality Management

Now, let’s get on with the what to expect list of the Boutique Hotel Management.

The changes are already visible and will get more visible with Boutique Hospitality Management in full swing.

Here are the key focus areas of Boutique Hospitality Management.

  1. Boutique Experience and Integrity will hold the key to success in the Hotel Industry

The guests are looking for boutique hotels that are willing to go beyond the cookie-cutter definition of what people have come to expect from a standard boutique hotel.

Guests are looking for experiences that they will remember fondly, or those deemed Instagram-worthy.

Experience is going to be the key. People travel for a memorable experience.

These hotels have a soul which seems to be attracting millennials more than ever.

With boutique hotels making their presence known in smaller cities, the properties’ sizes are also being reduced.

The previous and traditional definition of Boutique hotels meant less than 100 room property along with other criteria. However, now it’s not uncommon to see 200-to-300-room boutique hotels in the USA.

Many hoteliers are purchasing vacant or underutilized historic buildings to turn them into boutique hotels to bring in customers.

And, for many people looking for a local experience, it could work.

The idea of these Boutique Hotels is to give the younger generation luxurious accommodations with a Five-Star feel but at a reasonable price.

2. Private Clubs will become more popular.

Guests are also looking for some more exclusivity from boutique hotels.

This year, many should be on the lookout for private member’s clubs that have been incorporated into the hotels, particularly in key urban areas such as London and Milan.

Have a look at a few of the Best Boutique Hotels in London.

A lot of the hotels in urban areas around the globe have Boutique Hotels with private clubs based on common interests and common themes. This is set to grow even further.

3. The Location will be less important in future.

Now, that’s a no-brainer. Especially after the super success of Airbnb.

Guests are proving that boutique hotels can survive and thrive beyond the city centres.

However, in order for them to beat the buzz of more urban hotels, they must be active, particularly on social media platforms.

Plus, this will also ensure that smaller Hospitality groups will be able to compete with the Largest Hotel chains.

4. Advanced In-Room technology will be crucial for a boutique experience

It is important, that as technology continues to take on a more central role in our lives, boutique hotels will also step up to offer guests more in-room technology.

Boutique hotels know their customer and can do justice to a theme.

Travellers look for an experience of a lifetime when they visit a place and hotels that can add to the experience will certainly have an edge over conventional hotels.


Boutique Hospitality has been a timeless hospitality trend. The appeal of boutique hotels has grown further in the last 10 years, and because of that, they’re picking up steam in smaller US towns such as Sewanee, Tenn. and Bethlehem, Pa. These hotels have been designed for hip travellers. The same is true for other parts of the world as well. 

Similar Posts