The Hospitality industry has changed in leaps and bounds in recent years, thanks to the trends that shape and define it. In 2019 and beyond, boutique hospitality management is set to remain a key hospitality trend.
Love for Boutique Hotels has been on a high over the years. This global phenomenon is most apparent in smaller US towns. Boutique Hospitality Management is indeed a new craze now around the globe.
When we discuss the Latest Hospitality Industry trends, we tend to take a technology focus.
In the hotel industry, the competitive edge will always lie in more subtle things. Key would be providing a different experience to customers.
This year, more and more people want to stay in a full-service hotel that makes them feel as if they are in a luxury bubble.
Almost every need can be fulfilled in today’s boutique hotels, which helps to explain why boutique hospitality management has risen in popularity.
Aside from the full service, people are also impressed by the intimacy offered by a boutique hotel service; therefore, there is no better time than to invest in their management.
All About Boutique Hospitality Management
One of our earliest posts has covered Boutique Hotel Concept in details.
Boutique hospitality gained popularity in the 1990s, and the trend has steadily gained momentum over the years.
After years of experimenting, it is safe to say that the lodging and hospitality industry has finally figured the trend out, which has ushered in a new era of boutique hotels that go far beyond cool interiors.
Image Courtesy- Boutique-Hospitality Website
In the past few years, major hotel groups such as Marriot, IHG, and Shangri-La have invested heavily in boutique hospitality management, which has facilitated the rolling out of unique boutique brands.
The Millennial segment has also played a huge role in ensuring the success of the trend owing to the curation of information, as well as the convenience offered by technology.
As such, boutique hotels speak to how people want to travel now; they offer more than just a place to say. They offer experience as well, which is priceless.
Here is what can be expected through Boutique Hospitality management in 2019 and beyond:
Image Courtesy- BHM
This is interesting, isn’t it? ‘Bachelor in Hotel Management’ and ‘Boutique Hotel Management’ have the same abbreviation.
That speaks of the growing expanse of the Boutique industry.
Searching on Google will get you hundreds of companies offering Boutique Hospitality Management along with hundreds of jobs in this area.
A snapshot below.
Now, let’s get on with the what to expect list of the Boutique Hotel Management.
The changes are already visible and will get more visible with Boutique Hospitality Management in full swing.
Focus areas of Boutique Hospitality Management
1. Experience and Integrity will hold the key to success in the Hotel Industry.
This year, guests are looking for boutique hotels that are willing to go beyond the cookie-cutter definition of what people have come to expect from a standard boutique hotel.
Guests are looking for experiences that they will remember fondly, or those deemed Instagram worthy.
Experience is going to be the key. People travel for a memorable experience.
These hotels have a soul which seems to be attracting the millennial more than ever.
2. Private Clubs will become more popular
Guests are also looking for some more exclusivity from boutique hotels.
This year, many should be on the lookout for private member’s clubs that have been incorporated into the hotels particularly in key urban areas such as London and Milan.
Have a look at a few of the Best Boutique Hotels in London.
A lot of the hotels in the urban areas around the globe have Boutique Hotels with private clubs based on common interests and common themes. This is set to grow even further.
3. The Location will be less important in future.
Now, that’s a no brainer. Especially after the super success of Airbnb.
Guests are proving that boutique hotels can survive and thrive beyond the city centres.
However, in order for them to beat the buzz of more urban hotels, they must be active particularly on social media platforms.
Plus, this will also ensure that smaller Hospitality groups will be able to compete with the Largest Hotel chains.
4. Advanced In-Room technology
It is important, that as technology continues to take on a more central role in our lives, boutique hotels will also step up to offer guests more in-room technology.
Boutique hotels know their customer and can do justice to a theme.
Travellers look for an experience of a lifetime when they visit a place and hotels that can add to the experience will certainly have an edge over conventional hotels.
Boutique Hospitality is a timeless hospitality trend
Innovation and creativity are now being loved by all. How could the hotel industry lag behind? Boutique Hotel Management is a key trend now around the globe.
The appeal of boutique hotels has grown further in the last 10 years, and because of that, they’re picking up steam in smaller US towns such as Sewanee, Tenn. and Bethlehem, Pa. These hotels have been designed for hip travellers.
Boutique Hotels are thus expanding and even the Biggest Hotel chains are foraying into this lucrative business.
Who would not love to stay in one of those hotels that are custom made to your desires?
And, these are smaller properties with impeccable personalised services.
One of our earlier posts covers All About Boutique Hotels in Pictures detailing the various aspects and definition of Boutique Hotels.
Boutique Hospitality- A craze in Smaller Towns
Boutique Hospitality is not something new to the hospitality industry. “Boutique” is a word that adds creativity and variety to the hotel industry.
Boutique Hotels are also trying to bring the consumers back to the hotel industry that it seems to lose to apartment-sharing websites like Airbnb.
Boutique Hotels have acknowledged that there is a big market to explore in the smaller US cities and the Tier 2 cities around the world.
Boutique Hospitality is giving the consumers a variation to the traditional hotel industry options.
With boutique hotels making their presence known in smaller cities, the properties’ sizes are also being reduced.
For instance, it’s not uncommon to see 200-to-300 room boutique hotels in the USA.
However, the number of those rooms are much smaller in smaller towns.
Hilton Worldwide Holdings recently launched its stylish midscale hotel brand called Tru by Hilton, which will provide more open space for social events.
Many hoteliers are purchasing vacant or underutilized historic buildings to turn them into boutique hotels to bring in customers.
And, for many people looking for a local experience, it could work.
For example, the 43-room Sewanee Inn has shingle roofs and a stone frontage that mixes in with the university’s Gothic architectural feature.
Charlestowne Hotels currently operates and manages close to 15 boutique hotels, with plans to open a 30-room hotel called Collector in St. Augustine, Fla., a 65-rooms hotel in Bristol, Va. and a 41-room hotel in Clemson, S.C.
The idea through these Boutique Hotels is to give the younger generation luxurious accommodations with a Five-Star feel but at a reasonable price.
The concept of Boutique Hospitality is here to stay and spread in smaller cities. It’s a real feat for the hotel, as it catered to the university visitors and people in close by cities of Nashville and Atlanta who just want to escape everyday life.
There are countless other Boutique properties which will make way to the smaller towns in the USA and worldwide in the coming years.
It is due to these reasons, the Tree House Hotels and Ice Hotels are rising in number. On top of these, there are a lot of Unusual Hotels in the world which are alluring to travellers as they are boutique and special.
The hotel industry is evolving and Boutique Hospitality management is certainly something to watch out in 2019 and beyond.