Artificial Intelligence (AI) is the future of the world, and it will revolutionize our lives as the invention of computers did.
The revolution of AI is expanding in every industry, whether it’s telecommunication or hospitality, pharmaceutical or airports.
So what is this AI and what does it have to offer your restaurant? In simple words, AI is the capability of a machine or computer to think and learn. It’s the idea of developing programs with the capacity of thinking, responding and learning like humans. In a 2017 survey, one in five companies reported they had “incorporated AI in some offerings or processes”.
The industry of hospitality is delving into AI to transform its customer services experience. Here we will review the aspects of AI which will be productive to bring more business to your restaurant.
AI is the future for Restaurants
The modern world is all about advancements in technology, and AI is the new face of it. The broader spectrum of AI is redefining the hotel industry. It is upgrading and modifying the restaurant industry entirely. All the services provided by restaurants ranging from dine-in, take away and delivery can be enhanced with the advancements of AI.
The use of technology in restaurant operations is not something new, but the introduction of AI has made processes more effortless and manageable.
AI analyses data and helps the restaurant to make decisions as per their requirement. This data analysis is adequate for ordering inventories and adjusting productivity.
Personalization of Services
Every customer has different likes and dislikes, and if restaurants personalize their services as per customers’ preferences, it would remarkably improve their customer’s experience.
In the restaurant, AI reviews data stored in the system regarding the services that the customer had used in the past and accordingly assists them.
Customers spend more when their experience is personalized; in contrast, they get frustrated when it’s according to their preference. An enormous amount of data is generated with each food purchase, whether from orders or reviews. Until now, this data was used, but AI has the key to best utilize it to customize their services and personalize each visit of their customer.
AI can turn data into information giving insights about customers’ choices and It can engender recommendations that can help expand new business, extend sales and enhances customers’ journey.
How to Leverage AI?
AI technologies are establishing everything and facilitating work at every step of the operation. In the restaurant industry, AI is within reach of all, whether small or medium businesses. There are various ways artificial intelligence is impacting hospitality and helping to improve operating practices and procedures.
It can determine upcoming trends with a much high probability than humans. AI may seem complicated but it’s much more user-friendly. In restaurants, a few categories are generalized as per their application. Here are a few examples:
1. Robots are the Face of AI
It’s quite interesting that many of us have grown up watching science fiction movies where humans fight against rebellious robots. In real life, it’s not the case; robots are playing a significant role in the evolvement of AI and people are excited about it. They are machines capable of carrying out a series of complex actions simultaneously. In restaurants, they are not only for serving food and greeting guests but can perform long hours of repetitive work with absolute consistency without any complaint.
A decade ago, robot chefs and waiters were in cartoons only, but today they are a reality. As prices are decreasing for robotics machinery, the high pay asked by staff and difficulty in finding chefs, restaurants are looking towards self-cooking kitchens.
The restaurants are connecting advanced technology, i.e., programs, software, robotics and AI with phenomenal restaurant experiences. These restaurants are proceeding towards revolutionizing AI but have no intention to replace humans altogether.
2. Chabot’s Interaction
We all have hurt that Chatgpt and other chatbots are in the news always these days.
Chatbots are referred to as bots that can communicate with humans. With the evolution of AI, chatbots have become self-learning, thus solving business problems.
Chatbots evolve into customer experience; small restaurants are also taking advantage of these messengers.
For restaurants, chatbots can be utilized at various platforms like websites, social media, and restaurant applications. It can interact with customers and can execute tasks with complete efficiency.
In the next few years, chatbots will be the face of restaurants as they are created to interact in a substantial approach. With expeditious advancement in chatbot intelligence, we see the conventional business being reinforced by them answering nearly any customer query instantly. They provide smooth and conducive services across all platforms of the restaurant industry.
3. Services at Kiosks
As technology advances and AI becomes more adaptable, the hospitality industry introduces kiosks to accommodate their product and services. Kiosks also perform pricing and payments helping in reducing the wait time for customers.
This is also useful in the Post Covid pandemic era with contactless payment and delivery options.
In this tech-savvy culture, customers look to get served quickly; therefore, unattended kiosks are assisting restaurants in bringing in more revenue.
These kiosks bring convenience to restaurants, which means the ease of ordering what they want without any human intervention.
The collective kiosk market is promptly growing and a vast segment of the market represents kiosks in the restaurant industry. Major fast food chains are making these kiosks for improved and convenient customer experience. Some restaurants have also arranged digital tablets at dining tables so that customers can check the menu, order drinks and make payments.
Kiosks bring several benefits like reducing human error and miscommunication, gathering data to understand customer preferences and minimize labor costs.
4. Prevailing Mobile Apps
In 2021, the number of smartphone users reached 6 billion, That’s a massive number! To exploit these stats, the restaurant industry is also developing its own mobile apps to better engage with its customers. In recent years, the market share of mobile apps in the hospitality industry has grown enormously.
The use of mobile app technology will stimulate restaurants to strengthen their presence in the market and promote their brands online. An increasing number of consumers prefer online mobile apps to order food these days.
AI provides a comprehensive opportunity for restaurants and the hospitality industry overall as it can contribute practical recommendations other than insights. It has great potential in the food service industry. It opens up opportunities like never before in the hospitality industry. Exciting times ahead!