Artificial Intelligence (AI) is the future of the world, and it will revolutionize our lives as the invention of computers did.
The revolution of AI is expanding in every industry, whether its telecommunication or hospitality, pharmaceutical or airports.
So what is this AI and what it has to offer your restaurant? In simple words, AI is the capability of a machine or computer to think and learn. It’s the idea of developing programs with the capacity of thinking, responding and learning like humans. In a 2017 survey, one in five companies reported they had “incorporated AI in some offerings or processes”.
The industry of hospitality is delving into AI to transform their customer services experience. Here we will review the aspects of AI which will be productive to bring more business to your restaurant.
AI is the future for Restaurants
The modern world is all about advancements in technology, and AI is the new face of it. The broader spectrum of AI is redefining hotel industry. It is upgrading and modifying the restaurant industry entirely. All the services provided by restaurants ranging from dine-in, take away and delivery can be enhanced with the advancements of AI.
The use of technology in restaurant operations is not something new, but the introduction of AI has made processes more effortless and manageable. AI analyses data and help the restaurant to make decisions as per their requirement. This data analysis is adequate for ordering inventories and adjusting productivity.
Personalization of Services
Every customer has different likes and dislikes, and if restaurants personalize their services as per customer’s preferences, it would remarkably improve their customer’s experience. In the restaurant, AI reviews data stored in the system regarding the services that the customer had used in the past and accordingly assists them.
Customers spend more when their experience is personalized; in contrast, they get frustrated when it’s according to their preference. An enormous amount of data is generated with each food purchase customers, whether from orders or reviews. Until now, this data was used, but AI has the key to best utilize it to customize their services and personalize each visit of their customer.
“AI can turn data into information giving insights about customer’s inclination” says, Market and Research analyst at AustralianMasters. It can engender recommendations that can help expand new business, extend sales and enhances customer’s journey.
How to Leverage AI?
AI technologies are establishing everything and facilitating work at every step of the operation. In the restaurant industry, AI is in reach of all, whether small or medium business. There are various ways artificial intelligence is impacting hospitality and helping to improve operating practices and procedures.
It can determine upcoming trends with much high probability than humans. AI may seem complicated but in actual it’s much user-friendly. In restaurants, few categories are generalized as per their application. Here are a few examples:
1. Robots are the Face of AI
It’s quite interesting that many of us have grown up watching science fictions movies where humans fight against rebellious robots. In real life, it’s not the case; robots are playing a significant role in the evolvement of AI and people are excited about it. They are machines capable of carrying out a series of complex actions simultaneously. In restaurants, they are not only for serving food and greeting guests but can perform long hours of repetitive work with absolute consistency without any complaint.
A decade ago, robot-chefs and waiters were in cartoons only, but today they are a reality. As prices are decreasing for robotics machinery, the high pay asked by staff and difficulty in finding chefs, restaurants are looking towards self-cooking kitchens.
The restaurants are connecting the advanced technology, i.e., programs, software, robotics and AI with phenomenal restaurant experiences. These restaurants are proceeding towards the revolutionizing AI but have no intention to replace humans altogether. Human’s intervention is significant to intensity customers experience providing outstanding services working together with robots. In modern restaurants, human oversight is minimal where customers orders and eat food cooked and delivered by robots.
2. Chabot’s Interaction
Chatbots are referred to as bots that can communicate with humans. With the evolution of AI, chatbots have become self-learning, thus solving business problems. Chatbots evolve into customer experience; small restaurants are also taking advantage of these messengers. They are becoming more dominant, are restaurant industry are promoting them as they extend higher and cost-effective customer services.
For restaurants, chatbots can be utilized at various platforms like websites, social media, and restaurant applications. It can interact with customers and can execute the tasks with complete efficiency. As restaurants are service provider industry, reducing flaws will help to minimize bad customer experience and escape mismanagement issues.
In the next few years, chatbots will be the face of restaurants as they are created to interact in a substantial approach. With expeditious advancement in chatbot intelligence, we see the conventional business being reinforced by them answering nearly any customer query instantly. They provide smooth and conducive services across all platforms of the restaurant industry.
3. Services at Kiosks
As technology advances and AI becomes more adaptable, the hospitality industry introduces kiosks to accommodate their product and services. Kiosks also perform pricing and payments helping in reducing the wait time for customers. In this tech-savvy culture, customers look to get served quickly; therefore, unattended kiosks are assisting restaurants in bringing more revenue.
These kiosks bring convenience in the restaurants, which means the ease of ordering what they want without any human intervention. Customers are adapting to help themselves at restaurants by placing orders are kiosks and paying for them.
The collective kiosk market is promptly growing and a vast segment of the market represents kiosks at the restaurant industry. Major fast food chains are making these kiosks for improved and convenient customer experience. Some restaurants have also arranged digital tablets at dining tables so that customers can check menu, order drinks and make payments.
Kiosks bring several benefits like reducing human error & miscommunication, gathering data to understand customer’s preferences and minimize labor costs. They not only support operators and staff but also make the easy, effortless, and simple experience for a maximum number of customers.
4. Prevailing Mobile Apps
By 2020, the number of smartphone users will reach 3 billion, that’s a massive number. To exploit these stats, the restaurant industry is also developing their own mobile apps to better engage with their customers. In recent years, the market share of mobile apps by restaurant industry has grown enormously.
The use of mobile app technology will stimulate restaurants to strengthen their presence in the market and promoting their brands online. An increasing number of consumers prefer online mobile apps to order food these days.
I hope the upcoming era and upgraded news will help more in understanding the benefits of artificial intelligence for restaurants. AI provides a comprehensive opportunity for restaurants as it can contribute practical recommendations other than insights. It has great potential in the restaurant industry, and you must search and invest for more innovative ways to serve guests at your restaurants.
Stella Lincoln is currently working as a Recruitment Manager at Crowd Writer. She had previously worked as a Customer Service Representative at Academist Help.
Stella has a Bachelor’s degree in Human Resource Management, in addition to Certification in Hospitality Management. In her leisure time, she reads books, articles, and blogs on technology advancements.