The hospitality industry is multicultural, considering how people from all over the globe are interconnected and depend on one another.
Both the business owners and the customers are forced to adapt to each other and try to make the most out of their relationship. Whether you’re booking a flight, offering touristic excursions, renting apartments, or booking your hotel stay – communication is key to you.
However, due to language barriers that happen more often than not, miscommunication can cause trouble for both parties.
Luckily, translation technology is changing the face of the hospitality industry and changing it for the better. Below, we’ll discuss what changes the hospitality industry will see in the future, and how they will impact those involved.
Let’s break it down.
Translation Technology in Hospitality: Business Owners’ Perspective
As a business owner, CEO, manager, or team leader in the hospitality industry, it is your job to make sure the customers have a pleasant, seamless experience.
It doesn’t matter if you’re a part of a travel agency, airline company, hotel chain, or restaurant, you need to help them get what they want the way they want it.
Translation technology will definitely be your helping hand. Here’s how it can improve your customer relationship.
Website & Online Presentation Localization
You could be one of the best among your competitors and offer brilliant services. But, if people aren’t able to read and learn about it, they won’t care about it.
This is why translation technology is offering advanced translation tools that can help you translate:
- your website
- your social media profiles
- your email marketing
- your ads
This way, translation technology helps businesses expand their reach and present their services to a huge number of people – in their own languages.
Naturally, sometimes machine translations won’t do the trick. Then, you can outsource to Word Point. They offer professional translators and localization services. There are numerous other providers as well on the worldwide web offering translation service. Yes, it’s getting that popular.
Smart Translation Devices
Your relationship with the customer doesn’t end once they’ve found the information online and booked their flight, stay, or seat.
Now, you need to further assist them and ensure their live contact with your business is equally pleasant.
Naturally, businesses cannot hire people who speak ten languages, but with the latest in translation technology, they don’t need to.
There are translation devices that can help hospitality staff communicate with customers in real-time, each in their native language. The devices will:
- provide a simultaneous translation in real-time
- offer audio or written translations
- remove the language barrier and miscommunication
Businesses are fully embracing this opportunity to have their staff and guests communicate freely and without stress.
Finally, businesses in the hospitality sector are using translation technology to help their guests manage and personalize their experience with them.
From information kiosks to smart gadgets for the hotel room, guests are able to:
- find information
- ask for specific services
- choose their meals
- book excursions
- ask for specific services
Translation technology is thus allowing businesses to meet the needs of all their customers, and ensure they have the best possible experience.
Translation Technology in Hospitality: Customers’ Perspective
Translation technology is not only changing how businesses in the hospitality sector operate, but how the customers perceive them as well.
To fully understand the opportunities you’re given as a business, you need to consider the customers’ perspectives as well.
Here’s how their perspective is being changed.
Trusting a Business
People who are searching for information online need to be certain they’re on the right track. If the information isn’t presented in a way they can understand, they are probably going to check out the next competitor.
And, if a translation is poorly done – customers will lose trust in the business. Why? Simply, the business will seem unprofessional, and the sloppy translation will be considered a weakness.
Translation technology will bring more accurate translations and help businesses win the trust of their customers.
Communicating Your Needs
Communication goes in two directions and customers need to be actively involved in the process of creating and managing their experience with a business. They need to feel comfortable speaking their mind, asking for what they need, and simply being present in the communication with a business.
This means that the newest translation technologies are changing the way customers think when it comes to hospitality. They are:
- more open for communication
- more specific in their needs
- more satisfied with the overall service
41% of travelers even reported that self-service would immensely encourage them to travel and businesses need to step up and make it happen – in more than one language.
If they can say what they want, and the business can provide it to them, then both parties end up happier and with positive feedback from one another.
As you can see, translation technology will change the way we travel, communicate, and perceive our opportunities to be better business owners or hosts. It will open the door to better customer service, as well as to improved experiences for the customer.
Hopefully, we’ve helped you understand just how important it is to adopt new technologies and introduce translation technology into your hospitality business.
Christian Duke is a professional translator and a blogger. He translates across several industries and has a rich knowledge of the latest translation technologies. He uses it to help businesses and individuals strive.