It should be a given to anyone who works in the hospitality and hospitality fields that things have changed quite a bit just in the last few years. The advent of social media and consumer mobile technologies has driven a much more data-centric service delivery model and the momentum has been gaining rapidly over the past decade. 

Have you ever wondered how technology is transforming the hospitality industry? The digital revolution is here to stay, especially in the world of hotels, restaurants, and travel!

Whether you’re a student looking to break into this exciting field or just curious about what the future holds, understanding the digital landscape is crucial. From online bookings to smart room features, the digital era is reshaping how we experience hospitality.

To begin let’s sum these things up in a nutshell.

 

The Digital Future of Hospitality Industry Every Student Should Learn"

 

Here’s why every student should be clued in:

  1. Tech-Savvy = Job-Ready: Employers are on the hunt for tech-savvy candidates. Knowing your way around digital tools and platforms gives you a competitive edge in creating that dream hospitality career.
  2. Customer Experience Matters: In the digital age, providing an exceptional customer experience is key. Learn how technology enhances guest satisfaction, from personalized recommendations to seamless check-ins.
  3. Innovation is King: The hospitality industry thrives on innovation. It is thus important to stay informed on recent hospitality innovations. Stay ahead of the curve by understanding emerging technologies like AI, IoT, and data analytics, and how they’re revolutionizing the guest experience.
  4. Adaptability is Essential: The digital landscape is constantly evolving. By learning about the latest trends and technologies, you’ll be better equipped to adapt to changes and future-proof your career.

 

So, whether you’re studying hospitality management, tourism, or anything in between, make sure to embrace the digital future! It’s not just about keeping up—it’s about leading the way into a more connected and exciting era of hospitality.

Students who plan to work within the travel and hospitality space need to understand the correlation between data and personal experience since the two are becoming more intermeshed as time goes by. 

A 2023 research article by Springer here will provide in-depth information to hospitality students or researchers. 

Let’s now discuss a couple of key things in greater detail: 

The Digital Future of Hospitality Industry Every Student Should Learn

 

Real-world and Digital Influences

The line between our online and offline lives is being drawn thinner by the day. Our living environments, for example, are now hybrid online and offline spaces that have formed a powerful symbiont relationship.

The use of spaces in hospitality gives people respite from their ordinary lives and living spaces. In today’s digital world, those spaces take on new and growing importance.  

Current trends within the travel industry show a growing demand for personalized experiences. For travel and hospitality, that presents a twofold responsibility. Today’s consumers are looking for personalized content to motivate them to initiate contact with a preferred service provider. They are also looking for consistency between what is promised in marketing efforts and the experience of utilizing the product or service. 

The success of this kind of initiative is contingent not only on how well travel-based businesses market and deliver their services but how much they know about their target demographics. Younger age groups are more apt to share personal data than their parents or grandparents and that leads to a conundrum: how personal is too personal? 

Chris Silcock, Chief Commercial Officer and vice president at Hilton refers to this grey area as “hyper-personalization” and argues that there is a proverbial line between responsible use of demographic data and encroaching on the privacy of guests. Students who want to understand how this works need to first understand how things like big data, AI, and blockchain technology operate within this space.

Big Data And Hospitality Tech

Big data offers the opportunity to examine large amounts of detailed information about target consumers. It allows marketing professionals to accurately track and collect data on consumer behaviour and observe its changes. CRM databases are a primary big data tool in this endeavour.

Cloud-based CRM systems and related hotel management information systems, for example, help marketers create offers by analyzing previous trends in sales and corresponding demographic data. They offer the ability to analyze very large datasets anonymously, negating many of the concerns the likes of Silcock and other travel industry executives have about guest privacy. 

If, for example, a travel company wishes to target student travellers, they can analyze large datasets to determine things like spending habits and the availability of funds. Students who frequently browse upscale e-commerce sites and luxury hotels would be served much different marketing content than those who search for youth hostels. Both groups, however, have the potential to receive highly targeted, individualized content based solely on their browsing and search habits.

You can check more information on technology shaping the changes in the hospitality industry in an article by Boston University‘s School of Hospitality. 

AI and Blockchain Technologies in Hospitality

AI’s impact on hospitality is set to become more and more evident in future. If current trends continue, almost every object we use will eventually be connected to the Internet. That means that two-way communication is likely to become the norm for most devices with the resulting data becoming a staple of market research. That bidirectional communication framework is a form of AI that any serious student should endeavour to understand.

Blockchain technology in hospitality will also play a more significant role in travel marketing soon by bypassing traditional channels like booking websites. 

It is important to note that while the above information provides a useful springboard, it is only a thumbnail sketch of all the intricacies of digital technologies that affect travel and hospitality marketing. Courses in digital marketing, AI, and Blockchain are wise choices of electives for students looking to make their mark in travel and hospitality. 

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