The visual appeal is now a must to be able to sell a hotel room. Isn’t it? So when it comes to designing the brochure for your hotel, you need to implement many visual strategies if you want to stay ahead of the competition. Here, in this article, we have thus compiled a few tips to help hoteliers make an awesome hotel brochure.
So, if you are looking for information on how to make a hotel brochure, you are in the right place.
We will try to keep it crisp with ample information for the curious to ensure tactics to
make your hotel brochure irresistible.
We have also included in this post some of the best examples of a hotel brochure.
Creating a simple yet elegant hotel brochure must be a part of all hotel marketing strategies. Without any further ado, let’s get going with tips to create an amazing brochure for your hotel business.
Create a Compelling Headline
Next to your hotel name in the brochure, it is a must to have a tagline that can grab the attention immediately of the tourists or those planning to travel.
To create a compelling headline, follow the tips given on the blog post on crazyegg that covers this topic in detail.
For the ease of our readers, we have reproduced the top tips of the post here for creating a compelling headline. While the post mentions this about any company, this fits well even with hotel brochure headlines.
- Understand the target audience. Target the emotions of your potential customers.
- Write multiple headlines and read them out loud. The best headline would feel good to the ears as well.
- Use standard headlines. Don’t experiment a lot. Keep it generic to suit the crowd.
- Test the headlines multiple times.
- Explore major websites and magazines for examples.
Well begun, half done! Yes, that’s correct even in the case of making an awesome hotel brochure. A good headline would set the tone right.
2. Browse through popular Hospitality Brochure Design and Templates
It is advisable to check through some pretty hotel brochure designs like the ones in Examples.com. It is crucial to ensure the look and quality of the brochure should be impeccable.
It should look pretty in the hands of the potential customer or in the mailboxes of the target audience.
Hotel brochure designing is a key step in the brochure making process. This should be the most important step actually.
It is the design of the hotel brochure that makes the first impression in front of potential customers. And the first impression matters.
There are a lot of websites that allow hotel brochure templates free download. Simply google the terms ‘hotel brochure templates’ and you will be spoilt for choices.
Image Courtesy- Creativebloq
The days of hardcopy design are gone now. You don’t need to be an artist to create something eye-catching for your hotel.
Nowadays, there are software packages that do all the hard work for you.
You can check various hotel brochure sample and pick a simple hotel brochure and then customise the same around your hotel to create an inviting hotel brochure.
If this seems like a tedious process, hire a designer to help in the process of making an awesomely designed hotel brochure.
Check examples of beautiful hotel brochures to zero in on a perfect design. The above image is a representation by one such website with resources to view many such examples.
3. Keep the Content Concise
One of the key things to focus on is the hotel brochure text.
A blog post on cvent has provided useful information on how to write a perfect hotel brochure.
Proofreading and creating focused content is crucial.
Proper research is required to ensure the content is properly edited and proofread.
It is advisable to check some glorious hotel brochures to screen through content to get an idea on how the content should be for your hotel brochure.
The basic of content creation is covered well in an article by entrepreneur.com. Simply said focus on the below and you would sail through in the process of creating the perfect content for your hotel brochure.
- Create perfect and catchy headlines
- Include basic information like address, contact details, website etc.
- Avoid big words- keep it simple
- Don’t confuse readers- Keep the content as short as possible
- Never be flimsy
- Looks for spaces and placement- Content should not be overstuffed or understuffed
- Always include a call to action (digital brochures)
Keeping good content, using basic information and including a call to action will increase hotel direct booking for sure.
4. Use a couple of Awesome Hotel Images
The correct content goes hand in hand with the correct visuals.
Writing everything your hotel has to offer is not enough, you need to make your client feel that they are missing out if they don’t go to your hotel.
The visuals can make or break your brochure. You must ensure that you include a couple of quality images in the brochure and the resolution of your images should be high.
If you don’t have a professional photo shoot done for your hotel, it’s time to get this done now.
Here’s a look of an example of a Luxury Hotel Brochure (image courtesy- Pinterest). The images and colour add to the quality of the hotel brochure. So, make full use of them.
5. Offers and Discounts Must find a Prized location on the Brochure
Now, this again is crucial. The hospitality and travel market is extremely competitive.
People are spoilt for options and thus it is crucial to put the best offers on the face.
This is a crucial hotel brochure making tip as a lot of hotels don’t have a long term offer or discount.
This can include reward points, low season sale, early-bird discounts and so on.
Try to be creative to create compelling offers that evoke emotions.
6. Focus on the Hotel brand and Target Audience
This hotel brochure making tip is the last on our list but far from the least important one.
Everything in the hotel brochure should ooze out the hotel brand. The quality of paper, quality of your content will give the customers and target audience a feel of the hotel brand.
Here’s a refresher of the focus points for creating an irresistible hotel brochure.
Hope you found the hotel brochure tips interesting to help you create an awesome brochure for your hospitality business.
It is important to make sure that there are no errors in your writing. Grammar and spelling errors can leave the wrong impression of your Hotel in front of potential guests.
The hotel brochure is the first document that a potential traveller might see and the first impression can be crucial. Thus creating an impeccable brochure for the hotel establishment is crucial.