Best Customer Loyalty Programs in Hospitality Industry

Most hoteliers create alluring customer loyalty programs or hotel reward programs to increase footfall, enhance customer satisfaction, and deter clients from defecting to their rival hotels. In this post, we have listed the various excellent Hotel Reward programs.

Over the years, we have seen top hotel brands across the globe trying to outdo each other when it comes to all things regarding customer service and satisfaction. And for good reason.

Let’s face it; everyone in the hospitality sector understands that often guests book hotel rooms and facilities based on two primary factors: location and hotel rate; but some travellers are going the extra mile to save a little cash.

That is why customer loyalty programs or reward programs are must-have in every hotel.

 

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Also popularly called frequent guest program (or just shortened FGP), customer loyalty programs are designed to influence consumers’ purchasing decisions.

If you are a frequent traveller or a hotelier, you are familiar with how FGP works as it’s part of customer relationship management in the hotel industry. In principle, guests earn points whenever they stay in a hotel or branch of a global brand of hotels.

These points, in turn, are redeemable for anything from hotel room upgrades to a free stay and everything in between. Almost all of the large hotel chains have their own reward programs. To gain every single customer hotel is changing the game of how customer loyalty programs work. Let’s have a look here at some of the best hotel reward programs in the world.

 

 

  • Hyatt’s Reward Program 

 

Hyatt Hotels Corporation has unveiled its new loyalty program, which would create three new elite tiers and compensate guests for staying at the hotel and spending money on drinks, food and the spa.

For instance, the Hyatt Gold Passport program is set for rebranding in the World of Hyatt with three tiers – Globalist, Explorist and Discoverist. Guests advance in tiers based on either base points of a year or qualifying nights.

Hoplamazian said, at the moment, there are only two tiers, which are determined by stays and nights. It takes people more nights in the hotel to get to the first elite tier.

He said there are compelling benefits at each program level. There are various customs to partake in at the Hyatt and attain benefits that were in the previous program.

Base points may be earned and used on spa treatments and dining.

Guests may earn them a free night after they’ve stayed at five different Hyatt brands, which includes 12 brands and more than 660 properties.

Elite members can attain suite upgrades when they reserve their rooms.

 

  • Wyndham Rewards Program

 

Wyndham Rewards said it was adding 17,000 homes and condos to its hotel’s roster that guests can earn and redeem their points.

At present, there are 8,000 Wyndham hotels around the world that accept the redemptions.

Wyndham Rewards is going another way with bringing in new customers. The hotel management understands that not everybody wants to stay in a hotel. For quite some time, the hotel was a vacation rental arm.

Wyndham has changed its rewards programs so that guests can redeem their hotel stay at 15,000 points – extremely low for the hotel industry. Vacation rentals are permitted at 15,000 points for each bedroom a night.

Noah Brodsky, head of loyalty at Wyndham Rewards, said loyalty programs have become extremely complex.

People have no idea what they have to earn, redeem or the costs. While it began with airlines, it spilled over into the hotels.

Join Wyndham Rewards program to avail customer loyalty benefits.

 

  • Choice Hotels Program

 

One of the most innovative hotel chains over the years has been Choice Hotels.

Choice Hotels has already revamped its Privileges program, which lets travellers who stay during the weekday to earn instant gifts like fuel savings at Shell locations, extra airline miles or points or credit at Uber and Amazon.com.

The idea is to bring in new customers, as more people are being lured into a stay at alternative lodgings like vacation rentals. It is another vacation rental arm that lets its guests earn points while at the hotel.

It won’t be long, the company said, it would let people redeem their points too. According to CEO of Choice Hotels Steve Joyce, the changes Choice Hotels made to its program were done to attain the attention of more Millennials – the age group that spends more money when they travel.

To date, the company has seen 4.5 million new members for its Privileges program.

Besides the Amazon and Uber benefits, Choice Hotel’s loyal guests can download gift cards through the mobile apps and use their points to get free nights at discounted levels at hotels who participate in the program.

 

Choice Hotel Privileges and Rewards To Woo Customers

 

Choice Hotel Rewards is indeed rewarding. It is one of the most robust Customer Loyalty Programmes in the hospitality industry.

whether it is getting a free night stay or bonus points to use in the next stay, you can find all about this Choice Hotel Privileges on their official webpage.

There are gift cards, freebies and various other options through which a customer can get rewarded under the Choice Hotel Privileges program.

Not only does the Hotel ensure all benefits to participating customers, but the hotel chain also provides a web-based innovative property management system named Choice Advantage.

Using this property management system can help the hotel managers get the maximum out of the chain and pass on the benefits to the customers.

Choice Hotel Reward programmes like many other reward programmes have multiple levels of elite membership levels.

 

 

  • Hilton Honors

 

Arguably the hotel reward program with maximum members. Over 100 countries and close to 5000 hotels are covered.

The fine print section is small and the pros of the plan outweigh the cons by a large margin.

Benefits of Hilton HHonors hotel reward program:

  • Hotels options from budget hotels to super luxury properties
  • Benefits can be available anytime and anywhere
  • HHonors is clubbed with air miles and points can be earned or redeemed for both air travel and hotel stay.

Check more benefits of Hilton reward program at Hilton HHonors link.

 

There are also several hotel loyalty programmes that will provide you with cashback.

With most of them,  you also have the option to receive a gift card for places like Amazon, Best Buy, bitcoin, American Express, Starbucks, Target and so much more.

A lot of other hotel reward programs through the Best Travel sites make the options all the more interesting.

 

 

How to Make Customer Loyalty Programs in the Hotel Industry More Efficient?

 

If you own a hotel or are a hotelier, it is important to appreciate the importance of customer loyalty program.

The secret sauce of success in the hospitality industry is to know the art of hiring and retaining the best talent. Thus External Customers and internal customers must be treated alike.

Apart from the points+pay approach, you also need to put other measures to make your customer loyalty program work better.

For one, you need to establish a ladder system of redemption.

What does this mean? It implies that the guests earn higher quality points as they move up the ladder of points.