Top 5 Tips for Choosing the Right Signage for the Hospitality Industry

Are you considering a new hospitality signage campaign but unsure where to start? Relax, because we’ve got you covered. This post will share our top five tips for choosing the right signs for your business. 

Following these simple guidelines, you can create an eye-catching and effective signage campaign to help you stand out from the competition. 


Know your business and what you want to communicate to customers

When choosing the proper signage, one of the most important things you can do is to know your business inside and out. 

Knowing your business and goals is crucial to all hospitality marketing campaigns regardless of the type of campaign. 

  • What are your fundamental values? 

What message do you want to communicate to your customers? Answering these questions will help you choose signage that accurately reflects your brand and speaks to your target audience.

In addition, it’s also essential to keep your customer’s needs in mind when selecting hospitality signage. What type of information are they looking for? 

  • How can you make sure your signage is easily visible and legible? 

Taking the time to consider these factors will help ensure that your signage is practical and makes a positive impression on potential customers.

By taking the time to understand your business and your customers, you can choose signage that accurately reflects your brand and helps you attract new business. 

With the proper signage in place, you’ll be well on your way to success.


Consider the type of signage that will be most effective

When choosing the right hospitality signage, there are a few things to consider. 

First, think about what type of signage will be most effective. 

Is it a logo, a name, or an advertisement? Each has its advantages and disadvantages.

Logos are great for branding purposes. They’re easy to remember and can help customers identify your store quickly. 

However, they may not be as effective at getting customers in the door if they’re unfamiliar with your brand.

Names are often more effective than logos when getting customers in the door. They’re easy to read and usually signify the store type. However, they can be forgettable and may not create a strong brand identity.

Advertisements are usually the most effective way to get customers in the door. They’re attention-grabbing and can be very specific about what you’re selling. However, they can also be expensive and may not be appropriate for all businesses.

Once you’ve considered what type of signage will be most effective, it’s time to think about where to put it. The location of your signage is just as important as the type of signage you choose. Make sure your signage is visible from the street and placed where potential customers will likely see it.


Get creative with your signage design

When it comes to hospitality signage, don’t be afraid to get creative. 

Your signage is one of the first things customers will see when they visit your store, so make sure it stands out. Use bright colors, attractive fonts, and eye-catching graphics to grab attention and communicate your brand message.

While you want your custom signage to be eye-catching, you also don’t want to overwhelm customers with too much information. Keep your signs simple and easy to read, using short phrases and clear visuals.

Don’t just rely on one type of signage to get your message across. Use a variety of signs, including window clings, banners, and floor decals, to make an impact.

Keep your signage fresh by changing it up often. Seasonal promotions and sales are great opportunities to switch things up and grab attention. If you’re unsure where to start with your signage, consider working with a professional designer. 

They can help you create eye-catching signs that communicate your brand message effectively.


Decide on the suitable material and color for your signage

When choosing the proper signage for your store, there are a few things you need to consider:

  • You must consider what material you want your sign to be made of. Various options are available, from traditional wood and metal yard signs to more modern materials like acrylic or PVC.
  • You need to decide on the right color for your sign. This will depend on your store’s overall look and feel and your personal preference.
  • You must ensure your sign is visible from a distance so potential customers can see it and know where your store is.

By following these tips, you can be sure that you’ll choose the perfect hospitality signage for your business.


Make sure the font is readable from a distance

Visibility is important for hospitality signage. You want to ensure that your sign can be easily seen from a distance so potential customers can find your store. Remember a few things when choosing the right font for your signage.

First, you’ll want to ensure that the font is easy to read from a distance. This means choosing a sans serif font like Arial or Helvetica. These fonts are designed to be easily read on screens and from a distance.

Second, you’ll want to ensure that the font is large enough to be seen from a distance. This means choosing a font size that is at least 16 points.

Finally, you’ll want to ensure that the font color has enough contrast to be seen from a distance. This means choosing a light color for the background and a dark color for the text.

By following these tips, you can ensure that your signage is easy to read from a distance and more likely to attract customers.


Make your business stand out

Now that you know our top tips for choosing hospitality signage, it’s time to start your campaign. But don’t worry — if you’re unsure where to start, you should consult professionals who have years of experience creating effective and eye-catching signs for businesses of all sizes and are ready to put our expertise to work for you.