Tru by Hilton brand seems to be taking the hospitality market in the USA by storm. It is expanding rapidly and has been eyeing the mid-scale tech-savvy market.

Hilton Worldwide is leaving no stone unturned to ensure that it covers all types of consumers.

With apartment-sharing websites like Airbnb vs the hotel industry debate gaining momentum, Hilton has gone all out to woo the millennials with this revolutionary and affordable hotel brand.

This affordable hotel brand is expanding with a lot of exciting hotels opening in the USA. Tru by Hilton has no plans to be limited to the USA and will soon be seen expanding to other international markets.

About the Tru By Hilton Brand

Tru by Hilton is said to be the recent disruption in the hospitality market of the USA. It is said to be one of the fastest-growing brands in the USA. Almost 250 Hotels are already operational and over 200 hotels are in the process.

It is the 13th Brand launched by Hilton Worldwide.

Over 10,000 rooms are already under construction and close to 20,000 rooms are in the process according to various media reports.

First Hotel opened in early 2017 and hundreds of others would follow in the coming years in various parts of the USA.

It all comes under the huge expansion plan of Hilton Worldwide.

The aim is clear. To create an uncontested space in the hospitality market by providing DIY (do it yourself) features.

Few of the exciting Tru by Hilton Hotels

Within a quick span of time Tru by Hilton has expanded big time. Here are some of the notable hotels:

  • Tru By Hilton Savannah
  • Tru by Hilton Auburn
  • Savannah Midtown Hotel
  • Tru by Hilton Lawrence

Check all of them on the official website of Tru by Hilton.

While there are a lot of Hotels under this brand, we have picked one of them exclusively.This is done in order to help the audience understand the concept of this affordable hotel chain backed by technology.

Technology in the hotel industry is a game changer and this is what this hotel brand of Hilton is set to explore through all its hotels.

Moving on to the two awesome examples of this revolutionary hotel concept.

Tru by Hilton Wyoming

The hotel is revolutionary in its design. The 90-rooms hotel, according to officials, will appeal to the millennial mindset of persons, regardless of their age.

Construction of the close to $6 million began hotel started in August 2016 and finished in late spring of 2017.

Like Tru by Hilton Maine, this is another exciting property under Tru by Hilton Brand revolutionalizing hospitality experience in the area.

Gary Kinseth, vice president of Kinseth Hospitality and a hotel franchise owner had a lot of kind words to mention before and after the opening of Tru by Hilton Wyoming.

Kinseth Hospitality is in charge of property in Laramie and the Spring Hill Suites by Marriott. It’s opened several hotels from the Carolinas to the Rockies.

He said the Tru by Hilton hotel is for guests who seek value and have a desire for an actual hotel experience. He said before the opening of the hotel that it’d be a fun property for guests to enjoy.

The hotel has forgone the traditional hotel designs for some new ideas. How so? The front desk is actually a “centralized command centre”. It includes a 24-hour, seven-day-a-week market that sells light meal options, snacks and drinks.

Its lobby is sectioned off into four zones – a play area, an eating area, a work area and a lounge area. In the play area, there are foosball tables and other recreational gadgets.

The work includes private spots so people can concentrate on what they have to focus on. The dining area offers a complimentary breakfast along with free tea and coffee.

The hotel has the latest technology to offer, and it provides a mobile check-in as well as digital keys using the Hilton HHonors mobile app.

Digital keys let guests get into the room without the need to first checking into the desk.

Tru by Hilton includes a pool, multi-functional fitness room, best Wi-Fi and more.

Rooms do not have tubs but large showers and have a 55-inch TV and chair with a writing area.

The hotel employs up to 20 workers to ensure guests still have a feel of exquisite personalized customer service.


Tru By Hilton is definitely an exciting brand. Hilton has plans to extend the Tru concept and Home2 Suites concept globally in the near future.

It is set to create some of the most affordable hotels around the world starting with the USA.

Hilton Worldwide is giving tough competition to all its competitors by expanding rapidly in all corners of the world.

The price war is on and these top hotel brands also ensure superior service. Well, one thing is for sure. We are entering an amazing era as far as the customers are concerned.

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