Instagram is one of the most important social media platforms.
Most organisations use Instagram stories or insta stories for promotion.
A lot of social media companies are specializing in creating these stories in order to help their clients with brand building.
Here in this post, we have tried to create a step-by-step guide to writing Instagram stories for your Organization.
While you might want to use a company like Get More Followers to help build your base for your organization – check out a get plus followers review to help you get an idea of what they can do for you – you also need to do things to drive your own business forward.
One thing that you can do is use social media to your benefit. This will go beyond just tweeting a few things a day on Twitter or posting some photos and blurbs on Facebook/Meta. You can use something else, and it’s on Instagram. They have a Stories feature that you can use to show your brand in a creative way.
But that doesn’t mean that you can just wing it. Don’t just think that you can sit down for a few minutes each day and post a short video of whatever you’re thinking. That might gain some early attention, but the people will soon notice your lack of a cohesive theme and tune out.
Do Your Research
You and your team should take a look at what similar brands to you are doing in terms of their Stories. You might be naturally following them, but you need to sit down and take a deep dive and find out what they are all about.
See what notes they are hitting and what doesn’t work. See how you could do something similar to show your own brand. It is not a time-waster – it is a learning experience.
Have a Clear Plan
When you sit down to write the Instagram story, you and whoever else is working on it need to have a solid image of what you are all about. What is it that you represent? How can you bring it out in the form of Stories?
You are going to be striving to hit a happy medium where you are both authentic to yourself and also delivering a clear message that has been written in advance. In order to to do that, you need to first do things very broadly.
Think of it as a drawing. Too many people start zeroing in on details before they have finished rendering the form. Render the form with several basic ideas for Stories and then start fleshing out those details rather than trying to write each one as you go, which will cause you to spend more time than you would like.
Try To Write Things That Will Boost Your Engagement
While there will be times that you just want to do stories that show how creative your brand is, you want to mostly write things that will get your intended audience to talk to you about your Story. If you can get a loyal audience that keeps growing, then that will help your overall numbers, and if they wind up buying things in the process, then all the better.
There are a lot of social media tools to help you achieve the same. One of our other articles mentions these and various crucial tips on using social media for business growth. A lot of these tools are absolutely free to use.
Remember, you want to treat your audience like you would want to be treated if you were following a brand. Let them know how important they are and remember that each time you write.
Determine if You Want To Use The Video as a Story Highlight
Stories are short-lived, only lasting for 24 hours, which can help with being experimental. You have a choice when it comes to keeping a Story around for longer than 24 hours. It might have a message that you want to keep in front of people and you don’t want to have to keep re-uploading it.
That is where Story Highlights come in. You can curate a group of those highlights that will be up at the top of your profile. It will capture people’s eyes and likely help them take a look.
As far as the actual implementation goes, it’s fairly simple. Open the Instagram app, and then hit the plus button at the bottom. Then you choose “Story” and then you can either shoot new content right there (only if you have a super solid idea of what you are doing already) or upload a video that you have shot earlier. The second choice is the better one if you want to tweak things with graphics and text.
Social media is an ever-evolving thing. It can be tempting to try to jump from whatever trend is hot to the next one. While you can do the occasional trend, it’s better to be true to yourself. Remember that when you write your Stories.
Brandon Leibowitz is the founder of SEO Optimizers, a Digital Marketing Agency in Los Angeles, California. He is also the founder of Bosmol, a social media news blog. He has been involved with search engine optimization and internet marketing since 2007.