Best Strategies to Search Jobs on LinkedIn – And 7 Mistakes to Avoid

Social media is growing from strength to strength these days. If you are not using your social connections to receive opportunities, you are missing a lot. In this article, we are going to show you how to search for all jobs on LinkedIn especially the hospitality and tourism jobs.

If you are a Job Seeker then maybe you are considering upgrading your Linkedin Profile from basic profile to Job Seeker. After upgrading your account, LinkedIn will put a Job Seeker badge on your profile.

Here in this article, we are going to share with you a few tips to find Hospitality jobs through your free LinkedIn profile.

Also, mentioned in this article are the 7 top mistakes to avoid which a lot of job seekers normally do.

These LinkedIn job search tips are equally useful for candidates from all industries.

By following these 9 golden rules, you will steadily inch closer to your desired jobs. These points are explained in details after the checklist.

 

How to search Jobs on LinkedIn?

 

Global hospitality portal is dedicated to the hospitality fraternity. However, this post does not limit itself to only the hospitality industry.

To answer how to search for jobs on LinkedIn, we will start with a quick 1-minute video followed by the points which we have then explained in further details.

If you are a hospitality industry professional, we also have included in this post guidelines specific to job search in the hospitality industry along with guidelines for all industries in general.

 

 

 

  1. Check if you know the basics of job search on Linkedin
  2. Make your LinkedIn headline count
  3. Follow your desired companies
  4. Make your LinkedIn profile shine online
  5. Request introductions and connect with HR Managers
  6. Connect to influential and interesting people of the industry through LinkedIn groups
  7. Keep expanding your network
  8. Don’t be afraid to ask or seek help
  9. Stay in the game until you win

 

1.    Check if you know the basics of job search on LinkedIn

 

Тhеrе іs nо dоubt thаt LіnkеdІn іs wіdеlу usеd іn thе busіnеss соmmunіtу аs а tуре оf “оnlіnе rеsumе.” Аnуоnе thаt hаs соnduсtеd а suссеssful LіnkеdІn јоb sеаrсh саn tеll уоu, іt’s sо muсh mоrе thаn thаt.

Іt’s а роwеrful tооl tо rеасh оut tо уоur іndustrу іn а nеw аnd сrеdіblе wау.

Procrastinating is everyone’s hobby. No one bothers to start from the start. Everyone wants results immediately.

Start afresh with positive intentions and hope for the best. Now coming to the point.

Do you know the basics of job search on Linkedin?

You might be thinking you already know it. Most people think that we just need to type in the search box of Linkedin and Linkedin will do the rest. It’s not that simple.

What you get is a mixture of thousands of jobs and groups and people and you start thinking there is something wrong in the Linkedin job search.

The fact is that you need to review your strategy of Hotel job search using LinkedIn.

 


 
 

 If you are not getting the desired result from the biggest professional network, there is something wrong with your approach.

 

As is said, ‘well-begun half done’. So, begin with getting your basics right.

 

Although it is very simple and you might think I already know it but, it will set the tempo right and you will feel positive about your job search.

Check the slides and basics suggested by Linkedin itself through this link about the Official FAQ section about how to search for jobs on LinkedIn.

 

2.    Make your headline count

 

It is important to set the right tone. Most people only see the headline and thus you just have few words to express yourself and ignite the next steps in your job search on LinkedIn.

Set the tone right with a powerful headline. It sets the right first impression with the recruiters.

 

Image by LinkedIn makeover 

 

If you apply for a job among 250 others, it is obvious that most of the profiles might get ignored right away. Human Resource Managers are short on time and it is important to respect that.

So, get your intentions clear by your headline. Make it look professional, catchy and informative.

 

3.    Follow your desired companies on LinkedIn

 

This has to begin much before you embark upon your journey to your desired job. Follow all your desired companies and join their groups. This will have multiple advantages.

It is important to follow the Best Hospitality Companies to work for.

  1. You will be aware of career days and job fairs
  2. You will be among the first to know about a new vacancy
  3. You will be more visible
  4. You will know more HR Managers as by following companies you will get updates on their posts
  5. You will be better prepared for the interview as you will already know a lot about the employer

 

 

Hospitality Jobs are great and highly rewarding. But, you must be able to know of the right vacancies at the right time and then grab it with both hands.

If you want to know the names of major hotel chains, refer to our post that will also take you to the career sites of major hotel chains in the world.

If you are more interested in Cruise lines, refer to our other post on best Cruise liners and their career site.

This is one of the keys steps to your success in the job search on LinkedIn.

 

4.    Make your profile shine

 

Keep it simple and succinct for employers to look at your profile. Most hotels have a couple of team members dedicated to Linkedin screening and they screen hundreds of profiles every day.

It is thus important to make your LinkedIn profile shine. You can do this in many ways.

  1. Ask for a recommendation from your colleagues
  2. Request your boss to endorse your skills or leave a recommendation
  3. Keep your work dates clear (To and From dates)
  4. Use a lot of bullet points to mark your achievements
  5. Keep your profile concise and include only the things that would matter to your hospitality employers and to your next job.
  6. Include activities done with previous employers, certificates and hobbies

Listen to the advice from LinkedIn and start developing your personal brand by having a custom URL.

 

 

Make sure you have got that right as that enhances your LinkedIn visibility. If you are not visible you don’t exist.

Make sure you start building your personal brand before you start to search for jobs on LinkedIn.

Yоur рrоfіlе іs lіkе уоur оnlіnе rеsumе, оnlу bеttеr, bесаusе реорlе саn еndоrsе уоur wоrk rіght оn уоur рrоfіlе. Іf уоu hаvеn’t fullу соmрlеtеd уоur рrоfіlе, уоu аrеn’t gіvіng аnуоnе еnоugh іnfоrmаtіоn tо dеtеrmіnе іf уоu аrе а реrsоn thеу wоuld wаnt tо shаrе nеtwоrks wіth.

Yоu аrе аskіng fоr реорlе tо ореn thеіr rоlоdех tо уоu, sо tо sреаk. Yоu must hаvе а соmрlеtе рrоfіlе thаt shоws thеm уоu аrе wоrthу nеtwоrkіng раrtnеr.

Рrоfіlе dеsсrірtіоn wіth реrsоnаlіtу- thіs іs thе рlасе whеrе уоu nееd tо sеll уоursеlf. Тhіnk “соvеr lеttеr mееts 30 sесоnd еlеvаtоr ріtсh.”

Lіst аll роsіtіоns– Lіstіng аll уоur раst роsіtіоns аllоws thе sуstеm tо fіnd mоrе реорlе whо уоu mау аlrеаdу knоw оr whо hаvе а wоrkрlасе оr sсhооl іn соmmоn. LіnkеdІn suggеsts реорlе tо nеtwоrk wіth bаsеd оn іnfоrmаtіоn іn уоur рrоfіlе.

Еduсаtіоn– Fоr thе sаmе rеаsоn, lіst аll thе sсhооls уоu аttеndеd. Іt mау sееm sіllу tо lіst уоur hіgh sсhооl іn а rеsumе, but LіnkеdІn іs dіffеrеnt.

Ѕіnсе іt usеs thіs іnfоrmаtіоn tо hеlр brіng реорlе tоgеthеr, іt’s іmроrtаnt tо іnсludе еvеrуthіng. Yоu nеvеr knоw whеrе уоur fеllоw сlаssmаtеs еndеd uр thаt mау hеlр уоur саrееr.

Rесоmmеndаtіоns– Еndоrsеmеnts аrе аlwауs іmроrtаnt. LіnkеdІn іs nо ехсерtіоn. Аsk реорlе frоm еасh sесtоr оf уоur wоrklіfе tо еndоrsе your wоrk. Маkе surе уоu gеt сlіеnts, bоssеs, еmрlоуееs, vеndоrs, еtс.

Lіnk tо Wеbsіtе- Yоu саn рrоvіdе uр tо 3 wеbsіtеs thаt rеlаtе tо уоur wоrk, еіthеr аn оnlіnе rеsumе оr уоur wеbsіtе іf уоu hаvе оnе, оr оnе thаt уоu wоrkеd оn.

Here’s useful information by Eminent SEO and how true it is.

Search Engine Optimisation (SEO) of your LinkedIn profile is a great edge you can have over other job seekers.

 

 

ЅЕО уоur рrоfіlе- Аlwауs thіnk “kеуwоrds, kеуwоrds, kеуwоrds” іn еvеrуthіng уоu dо оnlіnе.

Маkе surе уоu thаt аrе usіng thе sаmе wоrds whеn уоu wrіtе уоur рrоfіlе thаt sоmеоnе wоuld usе tо sеаrсh fоr sоmеоnе lіkе уоu.

LіnkеdІn Аррlісаtіоns- Utіlіzе thе аррlісаtіоns thаt аrе rеlеvаnt, іntеgrаtіng blоgs, рrеsеntаtіоns, еtс.

 


 
 

5.    Connect with the HR Managers

 

It is important to connect with a few HR Managers before you begin your job search on LinkedIn.

It has been observed that most of the jobs in the hospitality industry are taken by the first connection as it is easy to do a reference check and the information is more reliable.

More importantly, if you are connected to HR Managers, it is easier for them to look at your complete profile.

Connecting to HR Managers is not that difficult. You can either connect to them via your previous companies or by getting introduced by a friend.

You are also allowed to send out the request if you have followed the previous point of joining groups. It will be a lot easier if you are found to be in the same group or following the same company.

Shared connections will also be beneficial in term of connecting with HR Managers.

Please do keep in mind that it is important to follow these practices instead of trying to connect with every HR Manager without any introductions.

It will otherwise be termed spamming and your account may be banned or suspended by LinkedIn.

Follow ethical guidelines while you search jobs on LinkedIn.

So, go slow and through the above-mentioned channels.

 

6.    Connect You LinkedIn Profile with Highly Visible and interesting People

 

This point is particularly important if you are looking for senior Executive roles. It is, however, also useful for anyone looking to get hospitality jobs through Linkedin.

Search on Linkedin terms like a coach, author, writer, sales, keynote speaker, expert, master chef or award-winning authors.

These people are often connected to thousands of companies.

So you must be able to pick the right person to connect to. This will help you immensely in your current and future job search on LinkedIn.

 

 

When you find one highly visible profile in your field then you need to search for him or her on the Google to find something he or she has written and after all, send a thoughtful compliment or comment.

Here is an interesting article about ways to connect with influential people.

Make sure your comment or compliment is sincere. If you get a good response from him or her then follow up with an invitation to connect with him or her.

Try to avoid pestering the person if he or she ignores you as that might hamper your future prospects with the person.

If you are interested in Hospitality, then search on Linkedin about influential peoples who are also interested in your field. These can be career counsellors, mentors, consultancies etc.

It would be very helpful in getting ideas about your career direction, or contact with people in your own field might be able to give you a job lead.

 

7.    Expand your network

 

It is important to keep moving forward.

View the profiles of your connections and check who can help you a lot in getting a hospitality job and then reach out to a few of these peoples.

If you have a LinkedIn account then you are able to put up so much content on your profile such as groups, slide shows, reading lists, awards, blogs, articles, Twitter streams etc.

So that’s why it is very easy for you to find a common reason for the purpose of connecting with new people.

Sometimes you will get an interview just by sending a great message to any of your high profile contact on Linkedin.

So try to share a great message, hospitality news or comment with even those with whom you are loosely connected.

One thing you need to keep in mind is that always follow up as well and thank people for connecting with you.

Whеn уоu mаkе а fіrst lеvеl соnnесtіоn wіth sоmеоnе, іt mеаns уоu knоw thеm dіrесtlу. Whеn уоu соnnесt wіth sоmеоnе, уоu gаіn а brоаdеr rеасh thаn јust thаt реrsоn bесаusе аll оf thе реорlе thаt thеу knоw аrе nоw раrt оf уоur nеtwоrk аs a 2nd lеvеl соnnесtіоn.

Thіs mеаns іs thаt уоu саn grоw уоur network exponentially bу making connections with реорlе уоu аlrеаdу knоw.

Соnnесt tо реорlе уоu аlrеаdу knоw- Іmроrt уоur аddrеss bооk tо sее whо уоu knоw thаt іs аlrеаdу оn LіnkеdІn. Rеасh оut tо соllеаguеs, frіеnds, сlаssmаtеs, vеndоrs, еtс.

Ѕtrаtеgіс nеw соnnесtіоns- Ѕее whо уоur соnnесtіоns knоw.

Dо уоu аlsо knоw thеm?

Ѕhоuld уоu knоw thеm? Іf sо, іnvіtе thеm tо соnnесt wіth а реrsоnаl mеssаgе оf whу іt wоuld bе bеnеfісіаl fоr thеm tо shаrе nеtwоrks wіth уоu.

 

8.    Don’t be shy to ask

 

The world and the people living here are not as bad as a lot of us think. Use the people in your network to search jobs on LinkedIn.

When you used to work at your previous hotel you might have hated your senior or colleagues. You might feel they will never like to see you again. That’s not true though.

Things change and people only remember good things. There is no harm in asking. Never be shy or afraid of asking for help.

If you want a job, look for every option to get opportunities.

Ask everyone you think can be useful. Most of the times you will be pleasantly surprised by the warm responses you would get.

 

9.    Stay in the game

 

Most important of all the points in your quest to search for jobs on LinkedIn is persistence and perseverance. Nothing more will help you than to have confidence in yourself and to keep trying.

 

 

Using these tips you would definitely be better off in your job search on LinkedIn.

Most of the people loose on job opportunities as they are in it for a few days and then lose motivation and energy.

Only the best survive and succeed.

Have faith in your efforts and abilities and stay in the game for a while. Be rest assured that you will land a great job soon.

 

Top Mistakes Job Seekers do on LinkedIn- Avoid it

 

Let’s face it; nearly every forward-thinking employer is on LinkedIn nowadays.

If reports are to be believed, over 94 per cent of recruiters hiring through social media channels now use LinkedIn as their primary tool for finding, vetting and qualifying new hires. 

It’s no big surprise the site has become a buzzing professional hub.

So, in this section, we bring to your attention Top mistakes job seekers do on LinkedIn.

No matter how you look at it, every job seeker should have a LinkedIn profile. After all, recent updates to the platform make getting on recruiters’ radar effortlessly easy.

However, if not done right, your LinkedIn profile can do more harm than good to your job hunt.

The above section suggested top strategies to get hired through LinkedIn and in this section, we have rounded up common and top mistakes job seekers do on LinkedIn.

These are the probable reasons why you’re not getting jobs through LinkedIn.

 

 

Avoid each one of them to taste sweet success in your job hunt through LinkedIn.

This is even more important for the hospitality industry jobseekers as Hospitality recruiters hire a lot through LinkedIn.

 

Mistake #1: Not Weeding Out Typos from Your Profile

 

It is strange that most of the LinkedIn users still don’t get the first and foremost thing on LinkedIn right.

Here’s one of the worst reasons why you’re not getting jobs through LinkedIn: your profile is riddled with typos.

I don’t know how to put this, but typos have no place in your job-hunting process — not in your cover letter, not in your email correspondence, and certainly not in your resume. Your LinkedIn profile is no exception.

Sure, LinkedIn doesn’t have a built-in grammar checker or spell checker, but you need to stay on top of typos. Use Grammarly or browser-based add-ons to weed out any typos.

It would have been nice for LinkedIn to introduce basic grammar correction tool.

Typos put off employers who treat you either careless or incompetent upon finding typos in your profile.

You surely don’t want to start with a bad impression. So, please take care of your profile as it reflects your personality.

So, please get it corrected right now.

 

Mistake #2: Commenting on Every Job-Related Post Without Reading it Completely

 

This is one of the mistakes on LinkedIn that puts off every recruiter. Jobseekers must care to at least read the post in full before commenting.

How many times, have you simply liked and commented without going through the LinkedIn post properly? If you did so, it’s curtains to your prospective job with that employer.

There is a separate job section at LinkedIn for a more robust job search process.

LinkedIn activity or feed from the network is to guide towards the application process most of the time. Look out for soft signals in the post that can help you customise your application.

Please don’t comment with ‘Interested’ or ‘Review my profile’ until and unless it is clearly mentioned to do so in the post.

It’s not a birthday party invitation after all.

A well-rounded approach requires much more than a simple ‘Yes I am interested’ or ‘Review my profile’ comment.

So, please avoid this mistake and look for clues in the post by reading it fully.

 

Mistake #3: Making Cold Connection Requests

 

A lot believe that a bigger network will help them land a job. All Hospitality industry professionals just love to try and add every recruiter they can think of.

Is this a good idea? Definitely not. Rather it is detrimental to your job search.

LinkedIn has indeed made connecting with like-minded people and companies possible, but you don’t want to lose sight of how best to create these connections.

It’s more about the quality than the quantity that can help you the right lead for the job.

Even the best of us don’t like out-of-the-blue cold calls. And the same can be said for LinkedIn — you cannot just make a random connection request.

So, if you thought you are not getting the right job even after having 10,000+ connections, then the hard truth is that you don’t have real connections.

Please get out of more connections syndrome. Even a few quality and friendly connections can guide you towards the right choice.

 

Mistake #4: Having None or an inappropriate Profile Picture

 

This one is a big no-no, and possibly one of the biggest no-brainer mistakes job seekers do on LinkedIn.

Leaving a grey silhouette as your profile picture is simply unacceptable.

More importantly, a recent survey revealed that recruiters and employers are 14 times likely to view your profile if it features a photo.

If you want to know more about how your profile photo can make an impact and how to decide a perfect snap, check this article on Best Profile Photo for LinkedIn.

 

Mistake #5: Leaving your Activity Feed On

 

If your activity feed is on, it might be one of the reasons why you’re not getting jobs through LinkedIn. Certainly, recruiters don’t want to get “Congratulate Jane on her new job” notifications six times a year. More often than not, your activity feed doesn’t paint you in a good light.

With over 94% recruiters on LinkedIn, it’s certainly not the place for being too opinionated.

 

Image Courtesy- Boolean Black Belt Sourcing

 

So, let’s hear this again. You don’t want every recruiter to know that you are bombarding every recruiter out there with likes and comments.

By switching off your activity feed or customising it, you can ensure that your job hunting process to an extent is private.

Check the LinkedIn help section to know more about how to customise the visibility of your activity on LinkedIn.

 

Mistake #6: Not Putting Much Thought into your Profile Headline

 

You should put a great deal of thought into the headline of your LinkedIn profile. It gives you an opportunity to make a compelling first impression.

So, do a bang-up job on the headline. Be descriptive yet brief and to the point.

As you are a job seeker please try to put in this section what the recruiter wants to hear and not what you would like to say. Be crisp and clear on your key areas of competence and interests.

 

Mistake #7: Not customising your Job search section

 

Have you made yourself visible to recruiters?

Have you customised your job search criterion?

Do you save jobs regular and do you visit the LinkedIn Job section regularly?

Have you tried the LinkedIn job search app?

Check all these details through this LinkedIn Job search Overview page.

Yes, there is more to LinkedIn than you think. Get your act together and use the job section of LinkedIn more often.

 

Wrapping it up

 

For all Hospitality job seekers out there, it is also advisable to join Hospitality Groups which regularly update jobs in their feed.

We do the same at our Official LinkedIn page of Global Hospitality Portal and there are a lot of other groups who do the same as well. So, following the groups help in getting notified of jobs in real-time.

Finding a great job through LinkedIn shouldn’t be hard.

Using the strategies mentioned in this post and avoiding the above common mistakes job seekers make on LinkedIn is perhaps the first step in the right direction. Good luck!