Whether it’s about your company’s products or services, you need to let the word out in a proper way. A good quality product requires the content of equal quality as well. So, how to avoid plagiarism in it?
Writing quality content for a website or article is one thing, but writing for a product is another. Mainly because it needs to be:
- Enticing;
- Actionable;
- And plagiarism free.
That’s why you need to ensure that the content you write for your unique product stands out and doesn’t have plagiarism in it. It is one of the key steps in organizing content marketing ideas. So, let’s find out how you can make that possible.
Importance Of Plagiarism-Free Content
Plagiarism is a serious issue that can lead to severe consequences. The internet has made it easier for people to copy and paste information without having to put in much effort.
But plagiarism is not just about copying someone else’s work; it also includes paraphrasing or using ideas from a source without giving due credit. Thus, the content that you write for your unique product will be used for different purposes, some of them being:
- To provide information about the product;
- To advertise your business and its qualities;
- To convince the reader to take some action (purchase or consider purchasing);
- To entertain the reader—with facts and benefits.
Therefore, plagiarism-free content is unique and essential for any unique product today.
6 Tips for Writing Effective & Plagiarism-Free Content For Your Unique Product
In this section, we’re exploring 6 tips you can employ to write an effective product description free of plagiarism. So, let’s dig in.
- Carrying Out Thorough Research
Researching is one of the most essential parts of removing or avoiding plagiarism. The thing about plagiarism is that there’s nothing unique about the content. So, it’s similar to other content not only because of plagiarism but also because of a lack of original ideas.
It is more important to research with the right intent, such as:
- Researching to formulate an opinion;
- Researching to understand the subject better;
- Researching to understand the challenges tackled by the product;
- Researching with the intention of citing the original author.
Therefore, research shouldn’t just be about gathering the substance to include in your main content. Instead, it should help you understand something better—and write it in your own words.
- Note-Taking
Note-taking is one of the essential practices in writing of any sort. A good product requires the writer to describe its key traits. However, a common copywriting mistake is to write the features instead of the benefits.
Now, that’s when note-taking comes into play. For instance, a good lawn mower will have many features like a fast motor or a good quality build. But that’s not what the potential buyer wants to hear.
Instead, note-taking allows you to understand its potential buyer’s challenges. So, instead of mentioning features, note-taking will help you write something like “Lawn mower saves time by efficiently cutting your lawn grass in 20 minutes on average.”
- Paraphrasing With Best Practices
Paraphrasing is one of the key ways of avoiding plagiarism. That’s why it’s important to learn how to paraphrase properly. A lot of times, writers simply switch up words or change them only slightly. That’s harmful because it’ll count as patchwork plagiarism—especially if you don’t cite the source.
That’s why paraphrasing with the best practices is necessary, such as:
- Paraphrasing to change the content voice from passive to active;
- Paraphrasing thoroughly to repurpose the content;
- Paraphrasing to avoid similarities;
- Paraphrasing with alternative terms, synonyms, etc.
Now, an example of this would be something like this:
Original Text:
“Good quality content is written by a writer who thoroughly researches and understands the topic.“
Paraphrased Text:
“A writer who researches extensively to understand the topic and studies with intent writes good quality content.”
Notice how the voice in paraphrased text switches and avoids using similar words? That’s how you should approach your writing as well.
- Plagiarism-Checking Before Submission
Plagiarism-checking is a viable way to ensure the plagiarism-free nature of any text. However, it’s not always easy, as good plagiarism checkers are hard to come by. But where there’s a will, there’s a way. So if you find a good plagiarism checker online, make sure you use it.
Because sometimes, you can accidentally plagiarize your content while researching. So, in this scenario, you must check the originality with a plagiarism checker online.
When you employ a plagiarism checker online, you’ll get a complete report and highlighted self, intentional, or unintentional plagiarism.
So, it can be a good option. Now, getting back to the original point.
But, what comes after, and if you find plagiarism in your content? Here’s what:
- Compare your text with the original;
- Detect the original source for citation;
- Rewrite efficiently and using the paraphrasing techniques mentioned above;
- Cite the original author.
And that’s how you will avoid plagiarism after checking for it. So, checking for duplicity in your content ensures that you detect plagiarism and steer clear of it effectively.
- Innovative Copywriting Tricks
Unique product writing is about using copywriters’ best possible tactics, methods and practices. The first trick is to avoid plagiarism or duplicity. Now, a common thing that copywriters do is start a product description with a question.
There’s one word for it; don’t. Simply because it’s an outdated technique and doesn’t yield the interest of your audience as well as you’d like it to. Besides that, it makes your content a lot more prone to plagiarism than you’d think.
For instance, how many insurance copywriters begin their content with something like “are you tired of facing insurance problems?”. The answer is too many. This similarity makes your content a lot more vulnerable to plagiarism. A copywriting trick is to begin your text uniquely.
- Avoiding Similarities With Others
When writing a product description, it’s important to check out other similar products in the same niche or industry. Chances are, you will find many products with similar content—almost akin to plagiarizing. That’s something you need to avoid.
That’s when research comes into play. To write a unique product description, you need to be able to formulate something outstanding. Thus, you need to avoid similarities and write something exclusive for your unique product.
Conclusion
These are some of the tips to help you avoid plagiarism in your unique product writing. A good writer always focuses on writing something original and unique. Therefore, the research you conduct should help you understand your subject/product better and help you write unique and plagiarism-free content for it.
