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  • Post last modified:December 9, 2020

Sales prospecting is arguably one of the most effective strategies that marketers use to bring new customers on board. It revolves around looking for and identifying prospective customers with the hope of retaining them. The ultimate objective is to bring new business to your enterprise or company.

When you are prospecting for sales, you have to reach out to various potential customers and persuade them to do business with you. Part of this includes cultivating a resourceful database. Think of sales prospecting as cold emailing, cold calling, presentations, and so on.

With the current technology, it is now possible to automate the sales prospecting process. When done manually, it is not only tedious but also time-consuming.

If you would like to incorporate some sales prospecting tools in your marketing endeavors, below is a list of some of the best sales prospecting tools.







When it comes to sales prospecting tools, Leadspace is undoubtedly one of the best. It scours through the internet looking at websites, blogs, and social media accounts.

The information it emerges plays an integral role in pursuing new leads and converting them.

Moreover, this tool deploys predict analysis and machine learning to identify people who may be interested in buying your goods or services.

As a business owner, you can benefit immensely from using Leadsales to get accurate leads.

This means that you don’t have to send your sales representative to any areas on a hunch. This tool will help you send them promising regions.




Gong is another intriguing and intuitive tool that most sales representatives would relish.

As a sales professional, it is easy to forget what you say in each call because you make a lot of them. With Gong, this can be much different. It helps you record sales calls as well as track the well-executed calls effectively.

Besides providing call statistics, Gong also offers various suggestions that may help close sales.

With Gong, you can get insight into what potential clients prefer, the best trends, and more.

Gong will automatically record this information and give you suggestions. It does half the job for you and you only have to finish the other half.




Even though you may never have used it, you probably have seen Hootsuite somewhere. Using social media tools effectively is one of the key strategies for using social media for business growth.

Its main role is to automate your social media sales prospecting. Remember that you cannot ignore social media, and in today’s world, lots of brands get a good share of their customers on social media.

This makes it one of the best places to reach out to your potential customers. To achieve this, you must first create awareness. Unfortunately, this is a time-consuming task.

Hootsuite is one of the few field sales prospecting tools that can help you garner massive gains through social media. With this tool, you can create a comprehensive social media calendar.

Apart from that, you can schedule your posts to go live automatically during the pick hours. The best part is that it doesn’t limit you to one social media platform. You can post automatically on LinkedIn, Facebook, Twitter, and so on.

Social media management tools such as Hootsuite will not only help you with scheduling but also monitoring various platforms for leads. You get it to all this from one space.




Fielding questions to your prospects is one way of trying to capture their interests. And probably the road to turning them into loyal customers. Unfortunately, the internet never sleeps.

You need a tool that will work for you when you are sleeping and this is where Leadpages comes in. With Leadpages, you can create trackable and highly responsive landing pages.

When you send such pages to prospective customers, you can tell how they reacted to it. You don’t need to spend a lot of hours on the computer tracking and analyzing your leads.




Intercom is a unique sales prospecting tool that operates on chatbots. In case you don’t know, chatbots are quickly becoming invaluable in today’s marketing landscape.

They can help you collect lots of data automatically and later deploy it to bring in new customers. You don’t need human labor on the other side to collect this data as well as organize it.

The chances are that you have encountered a chatbot before, it automatically pops on a website as soon as it loads. What’s surprising is that there is no operator behind it.

However, it gathers information from you and even answers some of your questions. When it comes to prospecting, this tool will save resources in form of human labor charges and time. As if that’s not enough, it interacts with your potential customers 24/7.


Map My Customers


Just like its name suggests, Map My Customers is a prospecting tool that helps keep an eye on and act on potential leads.

With this tool, you not only find the best leads but also in the most favorable territory.

It helps you identify the areas you are likely to find your prospects, and since it’s map-based, you don’t need to send your sales reps to any region that you are unsure of.


Automating your field prospecting


If you were to sit down today and analyze the money you invest in manual field sales prospecting, you’d be shocked. Besides that, technology has shifted and you cannot rely on traditional methods to garner and convert new leads.

The truth is that the internet provides a great marketing opportunity.

But other businesses do exactly what you do. That said, you face immense competition when trying to get customers. You are fighting for the same customers.

You need to compete wisely if you are going to bring more customers on board.

You have to keep your sales prospecting costs down while getting new leads. The only way you can achieve this is by automating the entire process.

The tools we have listed above could help you hit your targets. Choose any of these tools and you will be impressed by what it can help you accomplish.



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