Beside satisfying one’s wanderlust, travel writing is also an excellent way to make extra money to sustain daily operations. However, travel writing calls for pro-level writing and excellent SEO optimization to realize maximum profits and reel in massive traffic.
Devoid of a good SEO optimization strategy, you not only jeopardize the quality of your travel blog but also risk being marked for spamming of content. Although many may paint SEO optimization as throwing keywords within the text to reach the allowable thresholds, multiple elements comprise a quality travel blog.
To ensure that you run a profitable travel blog, here are some tips to guide you. For a more relaxed time managing your blog, USEssayWriters constitute a significant addition for quality content and proper SEO.
Intensive audience-related keyword research
To reel in a substantial amount of traffic, you have to determine the target group and target words your audience would use about the topic. Next, consider the general keywords relevant to your destination.
Among the potential keywords, ideas include sites in the area, best places, and cultural heritage of the target area, and overall elements that your audience would deem of interest. In the case of multiple locations, separate the ideas into paragraphs, and designate each section a keyword of its own.
While at it, ensure that you use signal words to mark the beginning of an idea, therefore, making it easy for skimming through. To maximize your traffic, use general topic keywords that would interest the wider audience, thus, increasing your reach and traffic.
Detailed analysis and elaboration of destinations
As opposed to other blogs, travel blogs require elaborate content catering for all questions the audience may ask. When preparing your content, carry thorough research on your destination to determine the culture and multiple sites of the region.
Afterwards, prepare a brief article that provides the audience with a good feel of the area portraying the cultural background, services, and sites. However, ensure that you don’t delve extremely deep into the content as it may be cumbersome for the audience to read extremely long content.
Strategic use of keywords in headings
Among the top tips for an SEO friendly blog, keyword rich titles rank top of the list. When preparing your content, break it into sections, and assign each section a relevant title.
Afterwards, audit your titles frequently by market trends, thus retaining a constant flow of traffic into the website. While at this, audit the keywords that lead the most traffic and those that yield little traffic to replace them for better yielding keywords.
Keeping the word count above or equal to that of your competitors
According to Forbes, 600 to 700 words per webpage is ideal for SEO. Proper word count helps in ranking as it equates to more valuable content. When preparing material, compare your content to your competitors, and range your content 100 words above or below the word count.
However, ensure that content is readable and engaging for your audience to avoid losing the respect of your audience. To appeal to your audience more, include metadata for your audience, thus giving them a peek into what to expect in your content.
Investing in links
Another area to check in SEO for travel blogs is link building. Since web crawlers use link data to consider the quality of your site, having as many lead links as possible is of much necessity.
Among the methods to get high rankings, creating vibrant content ranks top of the list. Next, you can invest in content promotion so as your content reaches a larger audience and gathers more significant traffic.
While at it, you may consult partner blogs to link your content on their sites and influencers to provide mentions to your work. As much as you invest in external links, consider adding internal links where relevant to funnel traffic from one page to the next.
To check how links are faring, you can use an analytics tool, therefore, determining the ideal path for marketing. To cover as much traffic as you can, build links on social media platforms on platforms where your audience engages. For instance, if you deal in a car dealership, you may address your clients in car discussion forums as it is easier to land conversions than global platforms.
Frequently updating your blog
As time elapses, products and services morph and trends in marketing change for the better. To boost your SEO, keep tabs on the changes in destinations and marketing trends, and update your blog accordingly, thus retaining your traffic.
Depending on the results after the designated period, perform appropriate adjustments in the content to realize optimal performance. However, set at least a two-month bracket before the scrutiny of content to have a better vantage point on the elements that bear fruit and those that don’t.
Simple and short structured sentences
Although this does not impact on SEO, readability is a crucial element for a travel blog. Given that your audience emerges from all walks of life ensure that you keep your article simple to read and to captivate.
Although this may seem a hard task, engage content curators to learn the ropes for creating quality content.
Add images to your content
Apart from spicing up the look of the website, images play a crucial role in giving a more precise view of your audience on the content in the discussion. Even better, the filename and alt tags in images contribute to proper SEO, therefore, achieving a better ranking.
To rip benefits from images, however, ensure that you create an excellent file directory and save files under an SEO relevant keyword. Similarly, embed keywords in your URL, ensuring that it’s as short as possible and connected to the topic.
The success of a travel blog is defined both by the richness of content and how it compels the audience. By following the above tips, you can cast a spell of curiosity on your audience and keep them engaged in your blog as you venture various destinations around the sphere.
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