Social media and the internet changed the world of advertising so much that you need to have something really special to attract the attention of your target audience. Domestic tourism, as well as international tourism, is scaling new heights and you can leave no stone unturned to make the best of the promising times in the hotel industry.
When it comes to designing the brochure for your hotel, you need to implement any and all visual strategies if you want to stay ahead of the competition. This must be a part of all hotel marketing strategies. However, having a kickass design won’t do you any good if you don’t know your audience either.
To make your life a bit easier, here are a few tips to design the best brochure for your hotel.
Top Tips to design Best Brochures for Hotel
The days of hardcopy design are over and thank goodness for that. You don’t need to be an artist to create something eye-catching. Nowadays, there are software packages that do all the hard work for you.
Like Sarah Wood from AssignmentMasters says, “with the right tools and a bit of inspiration, you can create a digital Picasso or something as perfect as Mona Lisa. It’s that easy and I use various software in all my projects.”
These packages provide you with all the tools you need to create professional-looking brochures. However, let it be known that computers are stupid and can only work with what you give them. Therefore, you need to know what features you want to emphasise. Your brochure needs to sell the uniqueness of your hotel, the thing that makes it stand out from the crowd.
Secondly, you need to have a certain audience in mind for your hotel. The people who you want to attract will be the foundation of the information that you want to put into your brochure. Based on what you feed the software, you will get suggestions of the design path you need to follow.
Software makes it easier for you to design something that looks great, but it can never replace the heart of what you want to portray.
The correct content goes hand in hand with the correct visuals, but more on the visuals a bit later. This is one of the areas where most DIY brochure designers screw up and lose their prospective clients.
Writing everything your hotel has to offer is not enough, you need to make your client feel that they are missing out if they don’t go to your hotel.
The first thing your clients will see is the headline, and if it doesn’t impress, they will move on to the next hotel. Therefore, your headline needs to be intuitive in a manner. You need to remind the client about how tired they are and what you can offer to make it better.
Once you have their attention, you can introduce the info about your hotel. However, you need to keep things simple. You are not writing an elaborate essay or scientific journal article.
Your language should be simple, yet professional. You don’t need fancy words to impress a client. Honesty goes a long way, and people can see when you sugar-coat something.
After you have given the necessary info, you can move on to the basics and add your contact details. Adding a call to action at the end with the lure of a freebie is easy and effective. You’ll make more money than what you give out when you decided to add the incentive.
The spacing and placement
Once you have all the info that you want to include in your brochure, you will have to space things out. This, however, is easier said than done, seeing that you will need to decide which information is more important than others.
The physical placement is the next hurdle. It is important to keep a balance between spreading your information out and at the same time, not leave too many gaps. The information should flow, and the client needs to find everything without effort.
Placing everything too close together will make your brochure seem cluttered and difficult to read. Space everything too far apart and the client will end up searching too much. It will also make your brochure look uninformative with too little info.
Try and keep your pages themed as far as possible. Placing related information close to each other will help your client navigate your brochure and find information faster. Using larger fonts for headings will also help in this regard.
Color and images
Apart from the information that you provide, the visuals are the next element that will make or break your brochure. The resolution of your images should be high. Nothing spells bad quality like pixelated images.
This is an area where you shouldn’t mind paying someone to take professional photos of your hotel. You have a certain feel that you want to sell with the pictures and a good photographer will be able to convey what you want to say through the photos.
Depending on the theme of your hotel and brochure, the colors should be vibrant. However, you don’t want the brochure to look too busy and cluttered. Try and establish a color theme early on and work from there.
The colors of your fonts should also compliment the colors of your photos. There is nothing as frustrating as trying to make out what a piece of text is saying when there is no contrast.
Lastly, the quality of your paper and the quality of your writing will give the client an idea of your professionalism. A good quality paper gives the impression that you mean business. Using a low-quality paper tells the client that you will skimp here and there to make an extra buck.
Finally, you need to make sure that there are no errors in your writing. Grammar and spelling errors are unacceptable and give the wrong impression of your establishment and you. It says that you don’t pay attention to details.
You don’t have to design a twenty-page brochure to capture the audience, the quality will speak volumes about your character and your hotel. As they say, the devil is in the details and paying special attention to the small details of your brochure is bound to tell the client that you will also tend to the details of their requests.
Sara Williams is an editor, journalist, writer from San Jose.
She likes to read the world classics, traveling, to engage in yoga. Almost all spare time she spares to reading. Meet her on Twitter.